She's come a long way from selling accessories from the back of her car, when she was still treating the business like a hobby. The Renée Q brand is a long way from the corporate world she one inhabited armed with her degree in Banking and Finance. Her aunt, she says encouraged her to open up her first shop 'in order to be taken seriously' when she saw demand for her services grow. She started with a small shop in Osu and her marketing was mainly by word of mouth. She has, since 2007 managed to grow Renée Q into a recognisable brand. I first heard of her two years ago when I heard one person compliment another, with "That's beautiful...is that a Renée Q?"
|Photo courtesy of: Renée Q|
No surprises there, since fashion is not always a career that in line with many parents' ideals for their children -not in the mould of being a lawyer, engineer, doctor...
Her mom, she says, now helps her in the management of her business, handling the quality control at her factory and managing the tailors she employs. "It helps significantly to have someone with the right eye to spot the kind of mistakes that tailors make - one of the challenges of the business."
Where does she draw inspiration from?
Christie Brown', "I love her creativity and freshness".
There are some great tailors in Ghana that she favours, together with Nigerian designer, Tiffany Amber and international influences like Ellie Saab.
Where to now for Renée Q 'The business'?
More marketing for the business, focusing on the beauty side, offering professional make-up classes, (Renée also studied Professional make-up and hair) and events and for women, not only on issues of beauty but a lot more. "I want Renee Q's to be not just a place for women to come, get pampered and relax in...but also a place when we can organise talks for women by other women to engage them on other levels."
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The glamorous African-inspired T's that sold the brand...
Above photos courtesy of: Renée Q
The boutique with the textured chairs in one corner...
And accessories in the other...feels more like a place to come play dress-up in.
|The famous Renée Q t-shirts on a rack|